Some have suggested that Netflix’s tweet is an attempt to spread memes about the challenge, rather than to express real concern about its potential danger. YouTuber Morgan Adams posted a video of herself doing a “24 Hour Bird Box Challenge,” which has over 1.8 million views. Variations of the challenge suggested that people blindfold themselves and their children, or even drive with blindfolds on. This tweet, which urges people not to “end up in the hospital due to memes,” has further proliferated the idea of the Bird Box Challenge, and inspired memes related to it. We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes. It’s unclear how many people have actually attempted such a challenge, but Netflix brought it to public attention by tweeting a warning for fans to be wary of such challenges for their own safety.Ĭan’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE.
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The hype around Bird Box includes many memes and the potentially dangerous so-called “bird box challenge.” The Bird Box ChallengeĪlthough the movie is quite scary and any type of “Bird Box Challenge” may sound horrifying to those who have viewed it, some people have taken the concept of trying to navigate daily life while blindfolded and turned it into a semi-viral internet challenge. The movie’s title refers to a box containing live birds that some characters bring on their flight from danger – the reasons why they have the birds come to light later in the film. In the first seven days since its release, Bird Box became Netflix’s most-viewed original film in a one-week period, with over 45 million accounts viewing it, according to the site. For much of the film, the characters wear blindfolds to protect themselves from danger. The film revolves around her and other characters’ struggle to survive while a mysterious force causes the death of anyone who looks at it. Bird Box is a Netflix original post-apocalyptic thriller starring Sandra Bullock and directed by Susanne Bier.
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